Pismo Beach is a city of approximately 8,000 residents, located in southern San Luis Obispo County, California. Prostitution activity has been well-documented in the city and surrounding communities, and in unincorporated areas of the county. This activity and the problems and ancillary crimes it generates result in complaints to law enforcement agencies from residents and businesses. Among the more serious crimes associated with the local commercial sex market are sex trafficking, child endangerment, and violence committed against people involved in prostitution.

Consumer-level demand provides the revenue stream for all prostitution and sex trafficking, and has therefore been targeted by local law enforcement agencies in their strategy for prevention and response. To combat the array of problems stemming from commercial sex, local law enforcement agencies have conducted periodic reverse stings since at least 2013, and perhaps longer. For example, in September 2013, Pismo Beach Police Department officers collaborated with their counterparts in nearby Arroyo Grande and San Luis Obispo on a three-day web sting targeting both sex buyers and prostituted women. Officers posted and responded to advertisements soliciting sex on MyRedbook.com, and arranged to meet individuals who replied at nearby hotels.  When asked about the impetus for and timing of the operation, law enforcement officers stated that they hoped ”to discourage [prostituted persons] and their [buyers] from hooking up in local cities after two incidents of alleged violent rape, assault and robbery against [prostituted persons] occurred in Pismo Beach and San Luis Obispo hotels earlier” in 2013. In a press release, the San Luis Obispo Police Department stated that “during the investigations of these and other crimes, officers learned that many such violent attacks on [prostituted persons] occur quite frequently but are rarely reported by the victim. They fear they will be prosecuted for their illegal activity.” For this reason, area officers decided to join forces to “enforce prostitution laws” and “bring to the public’s attention the hazards of soliciting a [prostituted person] or performing the services of prostitution.”